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Which of the following represents the three basic tenets of marketing?
What is the main function of innovation formulas?
Which innovation formula answers the question: How can we bring things to people that they normally would have to go get?
Marketing mistake #2 is called the Platitude Trap. What is the definition of a Platitude Trap?
Which brain mode occurs when the brain is aroused and actively engaged in mental activity?
In marketing, it is important to find things that are familiar, unusual or problematic in order to activate your prospect’s reticular activator.
What are the three categories of hot buttons?
Which hot button category would you rely on when the customer is committed to making the purchase and you need to distinguish yourself from the competition?
Which report can be used when a company is selling a product that is highly customized and involves craftsmanship?
Which marketing mistake has to do with not having enough frequency in the marketing to get the job done?