Marketing 101: The Top 5 Marketing Mistakes

Most marketing is an absolute failure because they fail to deliver results. How many ads do you encounter daily that you don’t even notice? How many ads do you completely ignore?

What is the difference between a marketing campaign that delivers average results, boosts profits, and changes your bottom line? (Hint: The keys to effective marketing are in this course). In this course, Rich Harshaw explains why his famous statement, “Everything You Know About Marketing Is Wrong,” is so universally true and what businesses can do to revamp their marketing strategies to achieve superior results.

Great marketing is rare. Think about it: how often do you notice an advertisement – whether it’s a television commercial, radio ad, billboard, or online – and go ahead and buy what they’re selling? We’re not talking about those 100 million dollar campaigns with budget-busting commercials that the most prominent brands can pound worldwide with their universally-recognized brands that have been around for a hundred years. We’re talking about you – your business. Is your marketing great?

You can avoid the same old, platitude-filled, futile marketing tactics that ultimately waste businesses’ marketing budgets nationwide. That’s the premise of Bigger Brains’ Marketing 101: The Top Five Marketing Mistakes Businesses Make. In this three-hour course, Rich shares the keys to effective marketing with Chip Reaves – including common mistakes that can ruin your marketing investment. Rich identifies these common problems – including what he calls “Average Joe,” “The Platitude Trap,” “Right Message, Wrong Time,” “Ignoring Future Buyers,” and “Stopping Short” – with dozens of examples, case studies, and recommendations on how you can avoid these mistakes in your business.